LAUNCHING
Edenred's Brand Launch in La Défense, Paris !
On 8th June, Spice Up used its expertise to create a unique eight-day long event in tune with the new brand, with both internal and external activities. The secret of the new identity was kept under wraps until the very last hour, when the Edenred village was set up on the 2000m² of the Place de la Défense, around a giant red ball, the symbol of the company's new identity. Entertainment, give-aways and healthy buffets were all on offer until the new logo was officially unveiled.
Launching of the brand Edenred in La Défense, Paris
Film of the event
