INNOVATION TOUR NYC
After London in 2015, this is the second edition of this trip
focused on innovation for L’Oréal Cosmétique Active pharmacists.
After a first edition in London, we set the bar high by taking some thirty pharmacists from L’Oréal Cosmétique Active, in the heart of the Big Apple!
For this learning tour, participants were able to discover shops at the cutting-edge technology. During a very complete retail tour, they discover and exchange with one of NYC’s most innovative communication agencies, Sapient Nitro; and participate to workshops led by our specialist consultants.
For this event, we created a graphic identity and we declined it on different medium : a website, stationery, mailing and goodies. To discover the website of the event: www.lorealinnovationtour.com
L’Oréal INNOVATIOUR TOUR – NYC
Creation of a graphic identity: logo
L’Oréal INNOVATIOUR TOUR – NYC
Declination of the graphic identity: implementation of a website.
L’Oréal INNOVATIOUR TOUR – NYC
Declination of the graphic identity created: roadbook
